Popular Social Media Books
31+ [Hand Picked] Popular Books On Social Media
Discover the list of some best books written on Social Media by popular award winning authors. These book on topic Social Media highly popular among the readers worldwide.
If You're Out There by Katy Loutzenhiser
After Zan’s best friend moves to California, she is baffled and crushed when Priya suddenly ghosts. Worse, Priya’s social media has turned into a stream of ungrammatical posts chronicling a sunny, vapid new life that doesn’t sound like her at all. Everyone tells Zan not to be an idiot: Let Priya do her reinvention thing and move on. But until Zan hears Priya say it, she won After Zan’s best friend moves to California, she is baffled and crushed when Priya suddenly ghosts. Worse, Priya’s social media has turned into a stream of ungrammatical posts chronicling a sunny, vapid new life that doesn’t sound like her at all. Everyone tells Zan not to be an idiot: Let Priya do her reinvention thing and move on. But until Zan hears Priya say it, she won’t be able to admit that their friendship is finished. It’s only when she meets Logan, the compelling new guy in Spanish class, that Zan begins to open up about her sadness, her insecurity, her sense of total betrayal. And he’s just as willing as she is to throw himself into the investigation when everyone else thinks her suspicions are crazy. Then a clue hidden in Priya’s latest selfie introduces a new, deeply disturbing possibility: Maybe Priya isn’t just not answering Zan’s emails. Maybe she can’t.
I WANT TO READ THIS
Digital Minimalism: Choosing a Focused Life in a Noisy World by Cal Newport
Minimalism is the art of knowing how much is just enough. Digital minimalism applies this idea to our personal technology. It's the key to living a focused life in an increasingly noisy world. In this timely and enlightening book, the bestselling author of Deep Work introduces a philosophy for technology use that has already improved countless lives. Digital minimalists are Minimalism is the art of knowing how much is just enough. Digital minimalism applies this idea to our personal technology. It's the key to living a focused life in an increasingly noisy world. In this timely and enlightening book, the bestselling author of Deep Work introduces a philosophy for technology use that has already improved countless lives. Digital minimalists are all around us. They're the calm, happy people who can hold long conversations without furtive glances at their phones. They can get lost in a good book, a woodworking project, or a leisurely morning run. They can have fun with friends and family without the obsessive urge to document the experience. They stay informed about the news of the day, but don't feel overwhelmed by it. They don't experience "fear of missing out" because they already know which activities provide them meaning and satisfaction. Now, Newport gives us a name for this quiet movement, and makes a persuasive case for its urgency in our tech-saturated world. Common sense tips, like turning off notifications, or occasional rituals like observing a digital sabbath, don't go far enough in helping us take back control of our technological lives, and attempts to unplug completely are complicated by the demands of family, friends and work. What we need instead is a thoughtful method to decide what tools to use, for what purposes, and under what conditions. Drawing on a diverse array of real-life examples, from Amish farmers to harried parents to Silicon Valley programmers, Newport identifies the common practices of digital minimalists and the ideas that underpin them. He shows how digital minimalists are rethinking their relationship to social media, rediscovering the pleasures of the offline world, and reconnecting with their inner selves through regular periods of solitude. He then shares strategies for integrating these practices into your life, starting with a thirty-day "digital declutter" process that has already helped thousands feel less overwhelmed and more in control. Technology is intrinsically neither good nor bad. The key is using it to support your goals and values, rather than letting it use you. This book shows the way.
I WANT TO READ THIS
The Cows by Dawn O'Porter
COW n. /ka?/ A piece of meat; born to breed; past its sell-by-date; one of the herd. Women don’t have to fall into a stereotype. The Cows is a powerful novel about three women. In all the noise of modern life, each needs to find their own voice. It’s about friendship and being female. It’s bold and brilliant. It’s searingly perceptive. It's about never following the herd. And ever COW n. /ka?/ A piece of meat; born to breed; past its sell-by-date; one of the herd. Women don’t have to fall into a stereotype. The Cows is a powerful novel about three women. In all the noise of modern life, each needs to find their own voice. It’s about friendship and being female. It’s bold and brilliant. It’s searingly perceptive. It's about never following the herd. And everyone is going to be talking about it.
I WANT TO READ THIS
How to Break Up with Your Phone: The 30-Day Plan to Take Back Your Life by Catherine Price
Packed with tested strategies and practical tips, this book is the essential, life-changing guide for everyone who owns a smartphone. Is your phone the first thing you reach for in the morning and the last thing you touch before bed? Do you frequently pick it up "just to check," only to look up forty-five minutes later wondering where the time has gone? Do you say you wan Packed with tested strategies and practical tips, this book is the essential, life-changing guide for everyone who owns a smartphone. Is your phone the first thing you reach for in the morning and the last thing you touch before bed? Do you frequently pick it up "just to check," only to look up forty-five minutes later wondering where the time has gone? Do you say you want to spend less time on your phone--but have no idea how to do so without giving it up completely? If so, this book is your solution. Award-winning journalist Catherine Price presents a practical, hands-on plan to break up--and then make up--with your phone. The goal? A long-term relationship that actually feels good. You'll discover how phones and apps are designed to be addictive, and learn how the time we spend on them damages our abilities to focus, think deeply, and form new memories. You'll then make customized changes to your settings, apps, environment, and mindset that will ultimately enable you to take back control of your life.
I WANT TO READ THIS
If You're Out There by Katy Loutzenhiser
After Zan’s best friend moves to California, she is baffled and crushed when Priya suddenly ghosts. Worse, Priya’s social media has turned into a stream of ungrammatical posts chronicling a sunny, vapid new life that doesn’t sound like her at all. Everyone tells Zan not to be an idiot: Let Priya do her reinvention thing and move on. But until Zan hears Priya say it, she won After Zan’s best friend moves to California, she is baffled and crushed when Priya suddenly ghosts. Worse, Priya’s social media has turned into a stream of ungrammatical posts chronicling a sunny, vapid new life that doesn’t sound like her at all. Everyone tells Zan not to be an idiot: Let Priya do her reinvention thing and move on. But until Zan hears Priya say it, she won’t be able to admit that their friendship is finished. It’s only when she meets Logan, the compelling new guy in Spanish class, that Zan begins to open up about her sadness, her insecurity, her sense of total betrayal. And he’s just as willing as she is to throw himself into the investigation when everyone else thinks her suspicions are crazy. Then a clue hidden in Priya’s latest selfie introduces a new, deeply disturbing possibility: Maybe Priya isn’t just not answering Zan’s emails. Maybe she can’t.
I WANT TO READ THIS
Ten Arguments For Deleting Your Social Media Accounts Right Now by Jaron Lanier
'A blisteringly good, urgent, essential read' ZADIE SMITH Jaron Lanier, the world-famous Silicon Valley scientist-pioneer and 'high-tech genius' (Sunday Times) who first alerted us to the dangers of social media, explains why its toxic effects are at the heart of its design, and explains in ten simple arguments why liberating yourself from its hold will transform your life 'A blisteringly good, urgent, essential read' ZADIE SMITH Jaron Lanier, the world-famous Silicon Valley scientist-pioneer and 'high-tech genius' (Sunday Times) who first alerted us to the dangers of social media, explains why its toxic effects are at the heart of its design, and explains in ten simple arguments why liberating yourself from its hold will transform your life and the world for the better. Social media is making us sadder, angrier, less empathetic, more fearful, more isolated and more tribal. In recent months it has become horribly clear that social media is not bringing us together – it is tearing us apart. In Ten Arguments For Deleting Your Social Media Accounts Right Now Jaron Lanier draws on his insider's expertise to explain precisely how social media works – by deploying constant surveillance and subconscious manipulation of its users – and why its cruel and dangerous effects are at the heart of its current business model and design. As well as offering ten simple arguments for liberating yourself from its addictive hold, his witty and urgent manifesto outlines a vision for an alternative that provides all the benefits of social media without the harm. So, if you want a happier life, a more just and peaceful world, or merely the chance to think for yourself without being monitored and influenced by the richest corporations in history, then the best thing you can do, for now, is delete your social media accounts – right now. You will almost certainly become a calmer and possibly a nicer person in the process.
I WANT TO READ THIS
Zucked: Waking Up to the Facebook Catastrophe by Roger McNamee
The story of how a noted tech venture capitalist, an early mentor to Mark Zuckerberg and investor in his company, woke up to the serious damage Facebook was doing to our society and set out to try to stop it. If you had told Roger McNamee even three years ago that he would soon be devoting himself to stopping Facebook from destroying our democracy, he would have howled with The story of how a noted tech venture capitalist, an early mentor to Mark Zuckerberg and investor in his company, woke up to the serious damage Facebook was doing to our society and set out to try to stop it. If you had told Roger McNamee even three years ago that he would soon be devoting himself to stopping Facebook from destroying our democracy, he would have howled with laughter. He had mentored many tech leaders in his illustrious career as an investor, but few things had made him prouder, or been better for his fund's bottom line, than his early service to Mark Zuckerberg. Still a large shareholder in Facebook, he had every good reason to stay on the bright side. Until he simply couldn't. ZUCKED is McNamee's intimate reckoning with the catastrophic failure of the head of one of the world's most powerful companies to face up to the damage he is doing. It's a story that begins with a series of rude awakenings. First there is the author's dawning realization that the platform is being manipulated by some very bad actors. Then there is the even more unsettling realization that Zuckerberg and Sheryl Sandberg are unable or unwilling to share his concerns, polite as they may be to his face. And then comes the election of Donald Trump, and the emergence of one horrific piece of news after another about the malign ends to which the Facebook platform has been put. To McNamee's shock, even still Facebook's leaders duck and dissemble, viewing the matter as a public relations problem. Now thoroughly alienated, McNamee digs into the issue, and fortuitously meets up with some fellow travelers who share his concern, and help him sharpen its focus. Soon he and a dream team of Silicon Valley technologists are charging into the fray, to raise consciousness about the existential threat of Facebook, and the persuasion architecture of the attention economy more broadly -- to our public health and to our political order. Zucked is both an enthralling personal narrative and a masterful explication of the forces that have conspired to place us all on the horns of this dilemma. This is the story of a company and its leadership, but it's also a larger tale of a business sector unmoored from normal constraints, just at a moment of political and cultural crisis, the worst possible time to be given new tools for summoning the darker angels of our nature and whipping them into a frenzy. Like Jimmy Stewart in Rear Window, Roger McNamee happened to be in the right place to witness a crime, and it took him some time to make sense of what he was seeing and what we ought to do about it. The result of that effort is a wise, hard-hitting, and urgently necessary account that crystallizes the issue definitively for the rest of us.
I WANT TO READ THIS
The Difference Between Us by Rachel Higginson
I'm cursed. At least when it comes to finding Mr. Right. I'm tired of men that only want one night stands or blind dates that are nothing but awkward and uncomfortable. I'm tired of avoiding inappropriate text messages and the constant disappointment of always meeting Mr. Wrong. After all these years of dates that lead nowhere, I can admit that it's me. I'm the problem. I'm s I'm cursed. At least when it comes to finding Mr. Right. I'm tired of men that only want one night stands or blind dates that are nothing but awkward and uncomfortable. I'm tired of avoiding inappropriate text messages and the constant disappointment of always meeting Mr. Wrong. After all these years of dates that lead nowhere, I can admit that it's me. I'm the problem. I'm shy and picky and cursed. Definitely cursed. So I've decided two things. The first? I'm giving up dating and relationships and men in general. Maybe, possibly, forever. The second? I'm going to have to try harder to avoid Ezra Baptiste. If I couldn't hack it in the kiddy pool of dating, I certainly can't swim in his deep end. He's too successful. Too intense. He's all man when I'm used to nothing but boys pretending to be grownups. He's everything I'm afraid to want and so far out of my league we might as well be different species entirely. So he'll need to find a different artist to paint his mural. And a different graphic designer to help him with his website. He'll need to find someone else to glare at and flirt with and kiss. It can't be me. We're too different.
I WANT TO READ THIS
Crushing It!: How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too by Gary Vaynerchuk
Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.In his 2009 international bestseller Crush It, Gary insisted that Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following Crush It principles. The secret to their success (and Gary’s) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. That’s what Crushing It! teaches readers to do.In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies.Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint to living life on your own terms.
I WANT TO READ THIS
How to Disappear by Sharon Huss Roat
Vicky Decker has perfected the art of hiding in plain sight, quietly navigating the halls of her high school undetected except by her best (and only) friend, Jenna. But when Jenna moves away, Vicky’s isolation becomes unbearable. So she decides to invent a social life by Photoshopping herself into other people’s pictures, posting them on Instagram under the screen name Vicu Vicky Decker has perfected the art of hiding in plain sight, quietly navigating the halls of her high school undetected except by her best (and only) friend, Jenna. But when Jenna moves away, Vicky’s isolation becomes unbearable. So she decides to invent a social life by Photoshopping herself into other people’s pictures, posting them on Instagram under the screen name Vicurious. Instantly, she begins to get followers, so she adds herself to more photos from all over the world with all types of people. And as Vicurious’s online followers multiply, Vicky realizes she can make a whole life for herself without ever leaving her bedroom. But the more followers she finds online, the clearer it becomes that there are a lot of people out there who feel like her— #alone and #ignored in real life. To help them, and herself, Vicky must find the courage to face her fear of being “seen,” because only then can she stop living vicariously and truly bring the magic of Vicurious to life. In this beautiful and illuminating narrative, Sharon Huss Roat shines a light on our love of social media and how sometimes being the person you think you want to be isn’t as great as being the person you truly are.
I WANT TO READ THIS
Need by Joelle Charbonneau
alternate cover edition for ISBN 0544416694 What do you really need? One by one, the teens in Nottawa, Wisconsin, join the newest, hottest networking site and answer one question: What do you need? A new iPhone? Backstage passes to a concert? In exchange for a seemingly minor task, the NEED site will fulfill your request. Everyone is doing it. So why shouldn’t you? Kaylee Dun alternate cover edition for ISBN 0544416694 What do you really need? One by one, the teens in Nottawa, Wisconsin, join the newest, hottest networking site and answer one question: What do you need? A new iPhone? Backstage passes to a concert? In exchange for a seemingly minor task, the NEED site will fulfill your request. Everyone is doing it. So why shouldn’t you? Kaylee Dunham knows what she needs—a kidney for her sick brother. She doesn’t believe a social networking site can help, but it couldn’t hurt to try. Or could it? After making her request, Kaylee starts to realize the price that will have to be paid for her need to be met. The demands the site makes on users in exchange for their desires are escalating, and so is the body count. Will Kaylee be able to unravel the mystery of who created the NEED network before it destroys them all?
I WANT TO READ THIS
Any Man by Amber Tamblyn
In her blazingly original and unforgettable debut novel "Any Man", Amber Tamblyn brings to startling life a specter of sexual violence in the shadowy form of Maude, a serial female rapist who preys on men. In this electric and provocative debut novel, Tamblyn blends genres of poetry, prose, and elements of suspense to give shape to the shocking narratives of victims of sexu In her blazingly original and unforgettable debut novel "Any Man", Amber Tamblyn brings to startling life a specter of sexual violence in the shadowy form of Maude, a serial female rapist who preys on men. In this electric and provocative debut novel, Tamblyn blends genres of poetry, prose, and elements of suspense to give shape to the shocking narratives of victims of sexual violence, mapping the destructive ways in which our society perpetuates rape culture. A violent serial rapist is on the loose, who goes by the name Maude. She hunts for men at bars, online, at home— the place doesn’t matter, neither does the man. Her victims then must live the aftermath of their assault in the form of doubt from the police, feelings of shame alienation from their friends and family and the haunting of a horrible woman who becomes the phantom on which society projects its greatest fears, fascinations and even misogyny. All the while the police are without leads and the media hound the victims, publicly dissecting the details of their attack. What is extraordinary is how as years pass these men learn to heal, by banding together and finding a space to raise their voices. Told in alternating viewpoints signature to each voice and experience of the victim, these pages crackle with emotion, ranging from horror to breathtaking empathy.
I WANT TO READ THIS
Antisocial by Jillian Blake , Tara Sands (Narrator)
Alexandria Prep is about to be exposed. Senior spring was supposed to mean sleeping through class and partying with friends. But for Anna Soler, it’s going to be a lonely road. She’s just been dumped by her perfect basketball star boyfriend—with no explanation. Anna’s closest friends, the real ones she abandoned while dating him, are ignoring her. The endearing boy she’s al Alexandria Prep is about to be exposed. Senior spring was supposed to mean sleeping through class and partying with friends. But for Anna Soler, it’s going to be a lonely road. She’s just been dumped by her perfect basketball star boyfriend—with no explanation. Anna’s closest friends, the real ones she abandoned while dating him, are ignoring her. The endearing boy she’s always had a complicated friendship with is almost too sympathetic. But suddenly Anna isn’t the only one whose life has been upended. Someone is determined to knock the kings and queens of the school off their thrones: one by one, their phones get hacked and their personal messages and photos are leaked. At first it’s funny—people love watching the dirty private lives of those they envy become all too public. Then the hacks escalate. Dark secrets are exposed, and lives are shattered. Chaos erupts at school. As Anna tries to save those she cares about most and to protect her own secrets, she begins to understand the reality of our always-connected lives: Sometimes we share too much.
I WANT TO READ THIS
The Donald J. Trump Presidential Twitter Library by The Daily Show with Trevor Noah , Jon Meacham (Foreword) , Trevor Noah (Introduction)
As seen on The Daily Show, an illustrated portrait of the Donald J. Trump Twitter account, with analysis and “scholarly” commentary from the writers of The Daily Show and an introduction by Trevor Noah. In June 2017, just steps from Trump Tower in midtown Manhattan, The Daily Show with Trevor Noah opened The Donald J. Trump Presidential Twitter Library, a 4,000-square-foot As seen on The Daily Show, an illustrated portrait of the Donald J. Trump Twitter account, with analysis and “scholarly” commentary from the writers of The Daily Show and an introduction by Trevor Noah. In June 2017, just steps from Trump Tower in midtown Manhattan, The Daily Show with Trevor Noah opened The Donald J. Trump Presidential Twitter Library, a 4,000-square-foot museum space that gave the 45th president and his amazing Twitter legacy the respect they deserve. In the single weekend it was open to the public, the Library pop-up drew 7,500 visitors and had to turn away countless others. But the Presidential Twitter Library experience should not be limited to the elite coastal few. Not fair! All citizens, even the Mexican ones, should have the chance to see Donald Trump’s tweets in their rightful context—organized and commented on in the fearless, hilarious, insightful voice of The Daily Show. This one-of-a-kind exhibition catalog presents the Library’s complete contents, including: • The Masterpieces: In-depth critical appreciations of history’s most important Trump tweets, from “Very Stable Genius” to “Covfefe” to “Trump Tower Taco Bowl/I Love Hispanics!” • The Greatest Battles: @realDonaldTrump’s brutal Twitter campaigns against fellow Republicans, Diet Coke, women generally, and Kristen Stewart specifically • Sad! A Retrospective: a compendium of the many people, events, and twists of fate that apparently made Donald Trump feel this human emotion • Trumpstradamus: DJT’s amazing 140-character predictions—none of which came true! • The Hall of Nicknames: the greatest of Trump’s monikers, from “Lyin’ Ted” to “Low I.Q. Crazy Mika,” accompanied by original caricature artwork • Trump vs. Trump: You’re going to want to sit for this one. Donald Trump has sometimes been known to contradict himself. • Always the Best: the greatest boasts of the greatest boaster of all time, ever! Comprising hundreds of Trump tweets, and featuring a foreword by Pulitzer Prize-winning historian Jon Meacham, and even a place for readers to add their own future Trump tweet highlights—because he is making new Twitter history literally every day—The Donald J. Trump Presidential Twitter Library is a unique portrait of an artist whose masterworks will be studied by historians, grammarians, and mental health professionals for years to come.
I WANT TO READ THIS
Choice Factory: 25 Behavioural Biases That Influence What We Buy by Richard Shotton
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of know Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research. The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing. The Choice Factory is the new advertising essential.
I WANT TO READ THIS
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley
Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer.If you have a web site, you are a publisher. If you are on social media, you are in Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer.If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary?Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are.Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring.That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now...And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing.In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results.These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo.Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.
I WANT TO READ THIS
The Circle by Dave Eggers
When Mae Holland is hired to work for the Circle, the world's most powerful internet company, she feels she's been given the opportunity of a lifetime. The Circle, run out of a sprawling California campus, links users' personal emails, social media, banking, and purchasing with their universal operating system, resulting in one online identity and a new age of civility and When Mae Holland is hired to work for the Circle, the world's most powerful internet company, she feels she's been given the opportunity of a lifetime. The Circle, run out of a sprawling California campus, links users' personal emails, social media, banking, and purchasing with their universal operating system, resulting in one online identity and a new age of civility and transparency. As Mae tours the open-plan office spaces, the towering glass dining facilities, the cozy dorms for those who spend nights at work, she is thrilled with the company's modernity and activity. There are parties that last through the night, there are famous musicians playing on the lawn, there are athletic activities and clubs and brunches, and even an aquarium of rare fish retrieved from the Marianas Trench by the CEO. Mae can't believe her luck, her great fortune to work for the most influential company in the world--even as life beyond the campus grows distant, even as a strange encounter with a colleague leaves her shaken, even as her role at the Circle becomes increasingly public. What begins as the captivating story of one woman's ambition and idealism soon becomes a heart-racing novel of suspense, raising questions about memory, history, privacy, democracy, and the limits of human knowledge. (front flap)
I WANT TO READ THIS
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk
The New York Times bestselling author and social media expert returns with hard-won advice on how to connect with customers and beat the competition by mastering social media marketing When managers and marketers outline their social media strategies, they often plan for the "right hook"-their next highly anticipated sale or campaign that's going to put the competition out The New York Times bestselling author and social media expert returns with hard-won advice on how to connect with customers and beat the competition by mastering social media marketing When managers and marketers outline their social media strategies, they often plan for the "right hook"-their next highly anticipated sale or campaign that's going to put the competition out for the count. Even companies committed to jabbing-patiently engaging with customers to build the relationships so crucial to successful social media campaigns-still yearn to land the powerful, bruising swing that will knock out their opponent or their customer's resistance in one tooth-spritzing, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and ROI. Except when they don't. In the same passionate, street-wise style readers have come to expect, Gary Vaynerchuk is on a mission to improve marketers' right hooks by changing the way they fight to make their customers happy, and ultimately to compete. Thanks to the massive change and proliferation in social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices-content tailor-made for Facebook, YouTube, Instagram, Pinterest, Twitter, and Tumblr. A mash-up of the best elements of Crush It! and The Thank You Economy with a 2013 spin, here is a blueprint to social media marketing strategies that really works.
I WANT TO READ THIS
The Art of Social Media: Power Tips for Power Users by Guy Kawasaki , Peg Fitzpatrick
From the bestselling author of The Art of the Start and Enchantment, a no-nonsense guide to becoming a social media superstar. By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But From the bestselling author of The Art of the Start and Enchantment, a no-nonsense guide to becoming a social media superstar. By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, facebooking, tumbling, and much, much more. Now Guy has teamed up with his Canva colleague Peg Fitzpatrick to offer The Art of Social Media – the one essential guide you need to get the most bang for your time, effort, and money. With more than 100 practical tips, tricks, and insights, Guy and Peg present a ground-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through the steps of building your foundation, amassing your digital assets, going to market, optimizing your profile, attracting more followers, and effectively integrating social media and blogging. For beginners overwhelmed by too many choices, as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “Great Stuff, No Fluff.” http://artof.social/
I WANT TO READ THIS
Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and Other Social Networks) by Dave Kerpen
THE "NEW YORK TIMES" AND "USA TODAY" BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. "Likeable Social Media" helps you harness the power of wor THE "NEW YORK TIMES" AND "USA TODAY" BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. "Likeable Social Media" helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for "Likeable Social Media" Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of "Poke the Box" "Likeable Social Media" cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human -- being likeable -- will get you far. Scott Monty, Global Digital Communications, Ford Motor Company Dave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of "Word of Mouth Marketing: How Smart Companies Get People Talking"
I WANT TO READ THIS
Crush It!: Why Now Is the Time to Cash In on Your Passion by Gary Vaynerchuk
Do you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night? Now is the perfect time to take that passion and make a living doing what you love. In Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years Do you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night? Now is the perfect time to take that passion and make a living doing what you love. In Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader. Then one day he turned on a video camera, and by using the secrets revealed here, transformed his entire life and earning potential by building his personal brand. By the end of this book, readers will have learned how to harness the power of the Internet to make their entrepreneurial dreams come true. Step by step, Crush It! is the ultimate driver’s manual for modern business.
I WANT TO READ THIS
Platform: Get Noticed in a Noisy World by Michael Hyatt
As the former chairman and CEO of Thomas Nelson Publishers, author Michael Hyatt gained insight on the importance of combining compelling products with a meaningful platform. Now, with nearly three hundred thousand followers on Twitter, his large and growing platform serves as the foundation for his own successful writing, speaking, and business coaching practice. In this As the former chairman and CEO of Thomas Nelson Publishers, author Michael Hyatt gained insight on the importance of combining compelling products with a meaningful platform. Now, with nearly three hundred thousand followers on Twitter, his large and growing platform serves as the foundation for his own successful writing, speaking, and business coaching practice. In this straightforward how-to, he offers down-to-earth guidance on crafting an effective and meaningful online platform to help readers extend their influence, monetize it, and build a sustainable career.Social media technologies have provided unprecedented opportunities for getting noticed and earning money in an increasingly noisy world. Platform goes behind the scenes into the world of social media success. You’ll discover what bestselling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to gain contacts, connections, and followers and win customers in today’s crowded marketplace. With proven strategies, easy-to-replicate formulas, and practical tips, this book makes it easier, less expensive, and more possible than ever to stand out from the crowd and launch a business.
I WANT TO READ THIS
The Thank You Economy by Gary Vaynerchuk
Gary Vaynerchuk, the New York Times bestselling author and creator of Wine Library TV, is back with a bold and expansive look at the evolution of today's marketplace, revealing the essential factors defining and driving successful relationships between businesses and consumers. In this groundbreaking follow-up to the bestselling Crush It!, Vaynerchuk—one of Bloomberg Busin Gary Vaynerchuk, the New York Times bestselling author and creator of Wine Library TV, is back with a bold and expansive look at the evolution of today's marketplace, revealing the essential factors defining and driving successful relationships between businesses and consumers. In this groundbreaking follow-up to the bestselling Crush It!, Vaynerchuk—one of Bloomberg Businessweek’s “20 People Every Entrepreneur Should Follow”—looks beyond a numbers-based analysis to explore the value of social interactions in building our economy.
I WANT TO READ THIS
Here Comes Everybody: The Power of Organizing Without Organizations by Clay Shirky
In "Here Comes Everbody, the author writes about the current social revolution where groups of people are coming together to share with one another, work together or take some kind of public action. The wirter gives his anaysis on what the social impact will be.
I WANT TO READ THIS
Content Rules: How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars (and More) That Engage Customers and Ignite Your Business by Ann Handley , C.C. Chapman , David Meerman Scott (Foreword)
The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content--getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.
I WANT TO READ THIS
Socialnomics: How Social Media Transforms the Way We Live and Do Business by Erik Qualman
A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the future Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up th A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the future Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business. Socialnomics charts this shift from the forefront. Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition. Explores how the concept of "Socialnomics" is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites A must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world's largest private education firm Socialnomics is an essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.
I WANT TO READ THIS
The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue by Shama Kabani , Chris Brogan (Foreword)
Social media is a crucial tool for success in business today. People are already talking about your business using social media, whether you’re using it or not. By becoming part of the conversation, you can start connecting directly to your customers, as well as finding new ones, easily and inexpensively spreading the word about your products or services. But social media m Social media is a crucial tool for success in business today. People are already talking about your business using social media, whether you’re using it or not. By becoming part of the conversation, you can start connecting directly to your customers, as well as finding new ones, easily and inexpensively spreading the word about your products or services. But social media marketing isn’t like traditional marketing-and treating it that way only leads to frustration. Let Shama Hyder Kabani, president of Web marketing firm Marketing Zen and social media expert, teach you the “zen” of social media marketing: how to access all the benefits of social media marketing without the stress! With a foreword by New York Times bestselling author Chris Brogan, The Zen of Social Media Marketing outlines the most popular social media tools, from Facebook to Twitter to LinkedIn, and teaches you how to use them, step by step. She provides proven strategies for success from the businesses she works with every day, along with shortcuts and tips to help you make the most of your time and energy. The Zen of Social Media Marketing is also the last social media guide you’ll ever need: with the physical book you also get access to the exclusive online edition, which includes regular updates and video extras to make sure you’re always on top of the latest in social media. From Library Journal: “Highly recommended for anybody with anything to market online—including him- or herself.”
I WANT TO READ THIS
Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan , Julien Smith
How to tap the power of social software and networks to build your business In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand's influence, reputation, and, of course, profits. Today's online influencers are web natives who trade in trust, reputation, and relationships, using social media to accrue the infl How to tap the power of social software and networks to build your business In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand's influence, reputation, and, of course, profits. Today's online influencers are web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online. The book shows how people use online social tools to build networks of influence and how you can use those networks to positively impact your business. Because trust is key to building online reputations, those who traffic in it are "trust agents," the key people your business needs on its side. Delivers actionable steps and case studies that show how social media can positively impact your business Written by authors with over ten years of online media experience Shows you how to build and wield influence online to benefit your brand Combines high-level theory with practical step-by-step guidance If you want your business to succeed, don't sit on the sidelines. Instead, use the Web to build trust with your consumers using Trust Agents.
I WANT TO READ THIS
So You've Been Publicly Shamed by Jon Ronson
Now a New York Times bestseller and from the author of The Psychopath Test, a captivating and brilliant exploration of one of our world's most underappreciated forces: shame. 'It's about the terror, isn't it?' 'The terror of what?' I said. 'The terror of being found out.' For the past three years, Jon Ronson has travelled the world meeting recipients of high-profile publ Now a New York Times bestseller and from the author of The Psychopath Test, a captivating and brilliant exploration of one of our world's most underappreciated forces: shame. 'It's about the terror, isn't it?' 'The terror of what?' I said. 'The terror of being found out.' For the past three years, Jon Ronson has travelled the world meeting recipients of high-profile public shamings. The shamed are people like us - people who, say, made a joke on social media that came out badly, or made a mistake at work. Once their transgression is revealed, collective outrage circles with the force of a hurricane and the next thing they know they're being torn apart by an angry mob, jeered at, demonized, sometimes even fired from their job. A great renaissance of public shaming is sweeping our land. Justice has been democratized. The silent majority are getting a voice. But what are we doing with our voice? We are mercilessly finding people's faults. We are defining the boundaries of normality by ruining the lives of those outside it. We are using shame as a form of social control. Simultaneously powerful and hilarious in the way only Jon Ronson can be, So You've Been Publicly Shamed is a deeply honest book about modern life, full of eye-opening truths about the escalating war on human flaws - and the very scary part we all play in it.
I WANT TO READ THIS
Twitter Power: How to Dominate Your Market One Tweet at a Time by Joel Comm , Ken Burge , Anthony Robbins
Get the business leader's guide to using Twitter to gain competitive advantage. Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media Get the business leader's guide to using Twitter to gain competitive advantage. Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messages?called "tweets"?that can be received either via the Twitter site or by e-mail, instant messenger, or cell phone. Many companies have started building entire teams within their organization dedicated solely to responding to tweets from consumers about their brand. And this is just the beginning. In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. The book also presents case studies of companies on the forefront of the Twitter movement, to help you develop your own social networking strategies. Twitter Power is the result of extensive testing and participation in the social networking community and is a must-have for any business that wants to keep up with the social media movement. Twitter Power features a foreword by Tony Robbins.
I WANT TO READ THIS
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly by David Meerman Scott
"The" benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success"The New Rules of Marketing & PR, 4th Edition" is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for har "The" benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success"The New Rules of Marketing & PR, 4th Edition" is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and more can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're ready.Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedInDavid Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot and Eloqua, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. "The New Rules of Marketing & PR" offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.
I WANT TO READ THIS