Popular Web Books

You Don't Know JS: Up & Going by Kyle Simpson

It’s easy to learn parts of JavaScript, but much harder to learn it completely—or even sufficiently—whether you’re new to the language or have used it for years. With the "You Don’t Know JS" book series, you’ll get a more complete understanding of JavaScript, including trickier parts of the language that many experienced JavaScript programmers simply avoid.The series’ firs It’s easy to learn parts of JavaScript, but much harder to learn it completely—or even sufficiently—whether you’re new to the language or have used it for years. With the "You Don’t Know JS" book series, you’ll get a more complete understanding of JavaScript, including trickier parts of the language that many experienced JavaScript programmers simply avoid.The series’ first book, Up & Going, provides the necessary background for those of you with limited programming experience. By learning the basic building blocks of programming, as well as JavaScript’s core mechanisms, you’ll be prepared to dive into the other, more in-depth books in the series—and be well on your way toward true JavaScript.With this book you will: Learn the essential programming building blocks, including operators, types, variables, conditionals, loops, and functions Become familiar with JavaScript's core mechanisms such as values, function closures, this, and prototypes Get an overview of other books in the series—and learn why it’s important to understand all parts of JavaScript

Building Microservices: Designing Fine-Grained Systems by Sam Newman

Distributed systems have become more fine-grained in the past 10 years, shifting from code-heavy monolithic applications to smaller, self-contained microservices. But developing these systems brings its own set of headaches. With lots of examples and practical advice, this book takes a holistic view of the topics that system architects and administrators must consider when Distributed systems have become more fine-grained in the past 10 years, shifting from code-heavy monolithic applications to smaller, self-contained microservices. But developing these systems brings its own set of headaches. With lots of examples and practical advice, this book takes a holistic view of the topics that system architects and administrators must consider when building, managing, and evolving microservice architectures. Microservice technologies are moving quickly. Author Sam Newman provides you with a firm grounding in the concepts while diving into current solutions for modeling, integrating, testing, deploying, and monitoring your own autonomous services. You'll follow a fictional company throughout the book to learn how building a microservice architecture affects a single domain. Discover how microservices allow you to align your system design with your organization's goals Learn options for integrating a service with the rest of your system Take an incremental approach when splitting monolithic codebases Deploy individual microservices through continuous integration Examine the complexities of testing and monitoring distributed services Manage security with user-to-service and service-to-service models Understand the challenges of scaling microservice architectures

Grumpy Cat: No-It-All: Everything You Need to No by Grumpy Cat

Grumpy Cat is back with a mission: Teach the world to "NO" everything. She's collected all her least favorite things and can't wait to tell everyone what to think about them. Grumpy Cat: No-It-All is packed with feel-good topics just begging for a cranky makeover: kittens, rainbows, smiles, birthday parties, cuddles, and more. Anyone who takes delight in sometimes seeing t Grumpy Cat is back with a mission: Teach the world to "NO" everything. She's collected all her least favorite things and can't wait to tell everyone what to think about them. Grumpy Cat: No-It-All is packed with feel-good topics just begging for a cranky makeover: kittens, rainbows, smiles, birthday parties, cuddles, and more. Anyone who takes delight in sometimes seeing the glass half empty will love the hilarious new photos and commentary from the official mascot of misery. Where others say "aww!," Grumpy Cat teaches us to say "ugh." Nothing sweet is safe from this famous frown.

SEO 2014: Learn Search Engine Optimization with Smart Internet Marketing Strategies by Adam Clarke

No matter what your background is, SEO 2014 will walk you through search engine optimization techniques I've used to grow countless companies online and show you how to rank high in Google. But first, let me tell you a little secret about SEO marketing... Most of the search engine optimization advice on the Internet is just plain wrong! If you've sifted through the torrents No matter what your background is, SEO 2014 will walk you through search engine optimization techniques I've used to grow countless companies online and show you how to rank high in Google. But first, let me tell you a little secret about SEO marketing... Most of the search engine optimization advice on the Internet is just plain wrong! If you've sifted through the torrents of search engine optimization advice online, you may have noticed two things: - Most of the knowledge on SEO is either completely outdated or just dead-wrong. - Google's constant updates have rendered many well known SEO strategies completely useless. Why is this so? Google are constantly evolving, making it extremely difficult to know what currently works. Some recent changes: 1. August, 2014 - Google announced sites secured with SSL certificates will get an advantage in search engines. 2. July, 2014 - Google released a big update dramatically affecting how often the local business listings appear in the search results. 3. May, 2014 - Google announced a game changing update, punishing sites with poor quality content and user experience. SEO 2014 walks you through the above updates and more. This book also reveals industry secrets about Google's algorithm, so you can learn SEO from a fundamental level, achieve top rankings in Google, and generate hundreds, or even thousands of new customers to your site. Sidestep the feared 2014 Google updates Contrary to Internet marketing chatter, problems caused by Google updates are hardly irrecoverable or unavoidable—but you need the right knowledge. This book reveals in granular detail: - Recent Google updates—Panda 4.0, Pigeon, Hummingbird and beyond. - Steps required to recover from a Google penalty. - How to avoid being penalised in 2014 and beyond. Discover powerful link building techniques experts use to get top rankings and generate massive traffic Link building is simply the strongest factor for ranking high in Google. Unfortunately, most widely-used methods just plain suck! This chapter walkers you through the most powerful techniques that work wonders and won't get you in hot-water with Google. You will also discover: 1. How to leverage social media to skyrocket traffic to your site. 2. How to find "money" keywords that will send customers to your site. 3. The dirty secret about link-building. 4. Sneaky tricks to get local businesses ranking high with local search engine optimization. 5. How to get expert SEO or internet marketing advice, completely free. 6. The new meta technology search engines love, schema.org, and how to use it to get more traffic. You will also learn the little-known search engine optimization tools top internet marketing experts use The SEO tools chapter lists 20+ of the powerful tools top internet marketing experts are using to automate their search engine optimization, saving weeks of time, and creating bigger results... and most of the tools are free! And read the very special bonus chapter on pay-per-click advertising In this special bonus chapter, learn how to quickly and effectively setup a pay-per-click advertising campaign with Google AdWords, and send more traffic and customers to your website overnight. As one of the most advanced and comprehensive SEO books ever published, SEO 2014 contains everything you need to learn SEO and dominate search engines in 2014. Purchase from Amazon and get started right away!

You Don't Know JS: this & Object Prototypes by Kyle Simpson

No matter how much experience you have with JavaScript, odds are you don't fully understand the language. This concise, in-depth guide takes you inside JavaScript's this structure and object prototypes. You'll learn how they work and why they're integral to behavior delegation--a design pattern in which objects are linked, rather than cloned. Like other books in the "You Do No matter how much experience you have with JavaScript, odds are you don't fully understand the language. This concise, in-depth guide takes you inside JavaScript's this structure and object prototypes. You'll learn how they work and why they're integral to behavior delegation--a design pattern in which objects are linked, rather than cloned. Like other books in the "You Don't Know JS" series, this and Object Prototypes dives into trickier parts of the language that many JavaScript programmers simply avoid. Armed with this knowledge, you can become a true JavaScript master. With this book you will: Explore how the this binding points to objects based on how the function is called Look into the nature of JS objects and why you'd need to point to them Learn how developers use the mixin pattern to fake classes in JS Examine how JS's prototype mechanism forms links between objects Learn how to move from class/inheritance design to behavior delegation Understand how the OLOO (objects-linked-to-other-objects) coding style naturally implements behavior delegation

Launch: An Internet Millionaire's Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams by Jeff Walker

Launch will build your business—fast. Whether you’ve already got a business or you’re itching to start one, this is a recipe for getting more traction. Think about it—what if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? What if you cou Launch will build your business—fast. Whether you’ve already got a business or you’re itching to start one, this is a recipe for getting more traction. Think about it—what if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? What if you could create such powerful positioning in your market that you all but eliminated your competition? And you could do all that no matter how humble your business or budget? Since 1996 Jeff Walker has been creating hugely successful online launches. After bootstrapping his first Internet business from his basement, he quickly developed an underground process for launching new products and businesses with unprecedented success. But the success-train was just getting started—once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that sold tens of thousands, hundreds of thousands, and even millions of dollars in sales with their launches. Launch is the treasure map into that world—an almost secret world of digital entrepreneurs who create cash-on-demand paydays with their product launches and business launches. Whether you have an existing business, or you have a service-based business and want to develop your own products so you can leverage your time and your impact, or you’re still in the planning phase—this is how you start fast. This formula is how you engineer massive success. Now the question is this—are you going to start slow, and fade away from there? Or are you ready for a launch that will change the future of your business and your life?

Web Scalability for Startup Engineers by Artur Ejsmont

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. Design and build scalable web applications quicklyThis is an invaluable roadmap for meeting the rapid demand to deliver scalable applications in a startup environment. With a focus on cor Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. Design and build scalable web applications quicklyThis is an invaluable roadmap for meeting the rapid demand to deliver scalable applications in a startup environment. With a focus on core concepts and best practices rather than on individual languages, platforms, or technologies, Web Scalability for Startup Engineers describes how infrastructure and software architecture work together to support a scalable environment. You'll learn, step by step, how scalable systems work and how to solve common challenges. Helpful diagrams are included throughout, and real-world examples illustrate the concepts presented. Even if you have limited time and resources, you can successfully develop and deliver robust, scalable web applications with help from this practical guide. Learn the key principles of good software design required for scalable systems Build the front-end layer to sustain the highest levels of concurrency and request rates Design and develop web services, including REST-ful APIs Enable a horizontally scalable data layer Implement caching best practices Leverage asynchronous processing, messaging, and event-driven architecture Structure, index, and store data for optimized search Explore other aspects of scalability, such as automation, project management, and agile teams

The Best Interface Is No Interface: The Simple Path to Brilliant Technology by Golden Krishna

Our love affair with the digital interface is out of control. We've embraced it in the boardroom, the bedroom, and the bathroom. Screens have taken over our lives. Most people spend over eight hours a day staring at a screen, and some "technological innovators" are hoping to grab even more of your eyeball time. You have screens in your pocket, in your car, on your appliance Our love affair with the digital interface is out of control. We've embraced it in the boardroom, the bedroom, and the bathroom. Screens have taken over our lives. Most people spend over eight hours a day staring at a screen, and some "technological innovators" are hoping to grab even more of your eyeball time. You have screens in your pocket, in your car, on your appliances, and maybe even on your face. Average smartphone users check their phones 150 times a day, responding to the addictive buzz of Facebook or emails or Twitter. Are you sick? There's an app for that! Need to pray? There's an app for that! Dead? Well, there's an app for that, too! And most apps are intentionally addictive distractions that end up taking our attention away from things like family, friends, sleep, and oncoming traffic. There's a better way. In this book, innovator Golden Krishna challenges our world of nagging, screen-based bondage, and shows how we can build a technologically advanced world without digital interfaces. In his insightful, raw, and often hilarious criticism, Golden reveals fascinating ways to think beyond screens using three principles that lead to more meaningful innovation. Whether you're working in technology, or just wary of a gadget-filled future, you'll be enlighted and entertained while discovering that the best interface is no interface.

Modern PHP: New Features and Good Practices by Josh Lockhart

PHP is experiencing a renaissance, though it may be difficult to tell with all of the outdated PHP tutorials online. With this practical guide, you'll learn how PHP has become a full-featured, mature language with object-orientation, namespaces, and a growing collection of reusable component libraries. Author Josh Lockhart--creator of PHP The Right Way, a popular initiative PHP is experiencing a renaissance, though it may be difficult to tell with all of the outdated PHP tutorials online. With this practical guide, you'll learn how PHP has become a full-featured, mature language with object-orientation, namespaces, and a growing collection of reusable component libraries. Author Josh Lockhart--creator of PHP The Right Way, a popular initiative to encourage PHP best practices--reveals these new language features in action. You'll learn best practices for application architecture and planning, databases, security, testing, debugging, and deployment. If you have a basic understanding of PHP and want to bolster your skills, this is your book. Learn modern PHP features, such as namespaces, traits, generators, and closures Discover how to find, use, and create PHP components Follow best practices for application security, working with databases, errors and exceptions, and more Learn tools and techniques for deploying, tuning, testing, and profiling your PHP applications Explore Facebook's HVVM and Hack language implementations--and how they affect modern PHP Build a local development environment that closely matches your production server

Introduction to Networking: How the Internet Works by Charles Severance , Sue Blumenberg (Editor) , Mauro Toselli (Illustrator)

This book demystifies the amazing architecture and protocols of computers as they communicate over the Internet.  While very complex, the Internet operates on a few relatively simple concepts that anyone can understand. Networks and networked applications are embedded in our lives. Understanding how these technologies work is invaluable.  This book was written for everyone This book demystifies the amazing architecture and protocols of computers as they communicate over the Internet.  While very complex, the Internet operates on a few relatively simple concepts that anyone can understand. Networks and networked applications are embedded in our lives. Understanding how these technologies work is invaluable.  This book was written for everyone - no technical knowledge is required! While this book is not specifically about the Network+ or CCNA certifications, it as a way to give students interested in these certifications a starting point.

On Web Typography by Jason Santa Maria

Achieving a thorough grasp of typography can take a lifetime, but moving beyond the basics is within your reach right now. In this book, we’ll learn how to look at typefaces with a discerning eye, different approaches to typographic planning, how typography impacts the act of reading, and how to choose and combine appropriate typefaces from an aesthetic and technical point Achieving a thorough grasp of typography can take a lifetime, but moving beyond the basics is within your reach right now. In this book, we’ll learn how to look at typefaces with a discerning eye, different approaches to typographic planning, how typography impacts the act of reading, and how to choose and combine appropriate typefaces from an aesthetic and technical point of view. Through an understanding of our design tools and how they relate to the web as a medium, we can empower ourselves to use type in meaningful and powerful ways. This book will be released Summer 2012.

Irresistible APIs: Designing Web APIs That Developers Will Love by Kirsten L Hunter

Summary A Web API is a platform with a web-style interface developers can use to implement functionality. Well-designed APIs feel like a natural extension of the application, rather than just a new interface into the backend database. Designing Web APIs based on use cases allows an organization to develop irresistible APIs, which developers can consume easily and which supp Summary A Web API is a platform with a web-style interface developers can use to implement functionality. Well-designed APIs feel like a natural extension of the application, rather than just a new interface into the backend database. Designing Web APIs based on use cases allows an organization to develop irresistible APIs, which developers can consume easily and which support the business values of that organization. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the Technology It takes a village to deliver an irresistible web API. Business stakeholders look for an API that works side-by-side with the main product to enhance the experience for customers. Project managers require easy integration with other products or ways for customers to interact with your system. And, developers need APIs to consistently interoperate with external systems. The trick is getting the whole village together. This book shows you how. About the Book Irresistible APIspresents a process to create APIs that succeed for all members of the team. In it, you'll learn how to capture an application's core business value and extend it with an API that will delight the developers who use it. Thinking about APIs from the business point of view, while also considering the end-user experience, encourages you to explore both sides of the design process and learn some successful biz-to-dev communication patterns. Along the way, you'll start to view your APIs as part of your product's core value instead of just an add-on. What's Inside Design-driven development Developing meaningful use cases API guiding principles How to recognize successful APIs About the Reader Written for all members of an API design team, regardless of technical level. About the Author Kirsten Hunter is an API evangelist who helps developers and business stakeholders understand, design, and deliver amazing APIs. Table of Contents UNDERSTANDING WEB APIsWhat makes an API irresistible? Working with web APIs API First Web services explainedDESIGNING WEB APIsGuiding principles for API design Defining the value for your API Creating your schema model Design-driven development Empowering your developers

The Mobile Web Handbook by Peter-Paul Koch

How do you handle mobile browsers? What do you need to know about networks, operators and device vendors? What's the story behind position: fixed, overflow: auto and the three viewports? Are touch events reliable and how exactly do they work? And how do you test on mobile anyway? The book covers all these issues in detail, with lots of practical takeaways along the way. In How do you handle mobile browsers? What do you need to know about networks, operators and device vendors? What's the story behind position: fixed, overflow: auto and the three viewports? Are touch events reliable and how exactly do they work? And how do you test on mobile anyway? The book covers all these issues in detail, with lots of practical takeaways along the way. In fact, building websites for mobile is buggy, unless you know why these bugs come up. With The Mobile Handbook, you'll learn just that — and also how to tackle common issues ahead of time, even before they come up.

JavaScript Application Design by Nicolás Bevacqua

CSS Secrets: Better Solutions to Everyday Web Design Problems by Lea Verou

Based on two popular talks from author Lea Verou--including "CSS3 Secrets: 10 things you may not know about CSS"--this practical guide provides intermediate to advanced CSS developers with more than 40 undocumented techniques and tips for using CSS3 to create better websites. The talks that spawned this book have been top-rated by attendees in every conference they were pre Based on two popular talks from author Lea Verou--including "CSS3 Secrets: 10 things you may not know about CSS"--this practical guide provides intermediate to advanced CSS developers with more than 40 undocumented techniques and tips for using CSS3 to create better websites. The talks that spawned this book have been top-rated by attendees in every conference they were presented, and praised in industry media such as ."net" magazine.Get information you won't find in any other bookLearn through small, easily digestible chaptersHelps you understand CSS more deeply so you can improve your own solutionsApply Lea's techniques to practically every CSS problem you faceGain tips from a rockstar author who serves as an Invited Expert in W3C's CSS Working Group

Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability by Steve Krug

Since Don’t Make Me Think was first published in 2000, over 400,000 Web designers and developers have relied on Steve Krug’s guide to help them understand the principles of intuitive navigation and information design. In this 3rd edition, Steve returns with fresh perspective to reexamine the principles that made Don’t Make Me Think a classic-–with updated examples and a new Since Don’t Make Me Think was first published in 2000, over 400,000 Web designers and developers have relied on Steve Krug’s guide to help them understand the principles of intuitive navigation and information design. In this 3rd edition, Steve returns with fresh perspective to reexamine the principles that made Don’t Make Me Think a classic-–with updated examples and a new chapter on mobile usability. And it’s still short, profusely illustrated…and best of all–fun to read. If you’ve read it before, you’ll rediscover what made Don’t Make Me Think so essential to Web designers and developers around the world. If you’ve never read it, you’ll see why so many people have said it should be required reading for anyone working on Web sites.

Responsive Web Design by Ethan Marcotte

From mobile browsers to netbooks and tablets, users are visiting your sites from an increasing array of devices and browsers. Are your designs ready? Learn how to think beyond the desktop and craft beautiful designs that anticipate and respond to your users’ needs. Ethan Marcotte will explore CSS techniques and design principles, including fluid grids, flexible images, and From mobile browsers to netbooks and tablets, users are visiting your sites from an increasing array of devices and browsers. Are your designs ready? Learn how to think beyond the desktop and craft beautiful designs that anticipate and respond to your users’ needs. Ethan Marcotte will explore CSS techniques and design principles, including fluid grids, flexible images, and media queries, demonstrating how you can deliver a quality experience to your users no matter how large (or small) their display.

Information Architecture for the World Wide Web: Designing Large-Scale Web Sites by Peter Morville , Louis Rosenfeld

The post-Ajaxian Web 2.0 world of wikis, folksonomies, and mashups makes well-planned information architecture even more essential. How do you present large volumes of information to people who need to find what they're looking for quickly? This classic primer shows information architects, designers, and web site developers how to build large-scale and maintainable web sit The post-Ajaxian Web 2.0 world of wikis, folksonomies, and mashups makes well-planned information architecture even more essential. How do you present large volumes of information to people who need to find what they're looking for quickly? This classic primer shows information architects, designers, and web site developers how to build large-scale and maintainable web sites that are appealing and easy to navigate. The new edition is thoroughly updated to address emerging technologies -- with recent examples, new scenarios, and information on best practices -- while maintaining its focus on fundamentals. With topics that range from aesthetics to mechanics, Information Architecture for the World Wide Web explains how to create interfaces that users can understand right away. Inside, you'll find: * An overview of information architecture for both newcomers and experienced practitioners * The fundamental components of an architecture, illustrating the interconnected nature of these systems. Updated, with updates for tagging, folksonomies, social classification, and guided navigation * Tools, techniques, and methods that take you from research to strategy and design to implementation. This edition discusses blueprints, wireframes and the role of diagrams in the design phase * A series of short essays that provide practical tips and philosophical advice for those who work on information architecture * The business context of practicing and promoting information architecture, including recent lessons on how to handle enterprise architecture * Case studies on the evolution of two large and very different information architectures, illustrating best practices along the way * How do you document the rich interfaces of web applications? How do you design for multiple platforms and mobile devices? With emphasis on goals and approaches over tactics or technologies, this enormously popular book gives you knowledge about information architecture with a framework that allows you to learn new approaches -- and unlearn outmoded ones.

Designing With Web Standards by Jeffrey Zeldman

You code. And code. And code. You build only to rebuild. You focus on making your site compatible with almost every browser or wireless device ever put out there. Then along comes a new device or a new browser, and you start all over again. You can get off the merry-go-round. It's time to stop living in the past and get away from the days of spaghetti code, insanely nested t You code. And code. And code. You build only to rebuild. You focus on making your site compatible with almost every browser or wireless device ever put out there. Then along comes a new device or a new browser, and you start all over again. You can get off the merry-go-round. It's time to stop living in the past and get away from the days of spaghetti code, insanely nested table layouts, tags, and other redundancies that double and triple the bandwidth of even the simplest sites. Instead, it's time for forward compatibility. Isn't it high time you started designing with web standards? Standards aren't about leaving users behind or adhering to inflexible rules. Standards are about building sophisticated, beautiful sites that will work as well tomorrow as they do today. You can't afford to design tomorrow's sites with yesterday's piecemeal methods. Jeffrey teaches you to: - Slash design, development, and quality assurance costs (or do great work in spite of constrained budgets) - Deliver superb design and sophisticated functionality without worrying about browser incompatibilities - Set up your site to work as well five years from now as it does today - Redesign in hours instead of days or weeks - Welcome new visitors and make your content more visible to search engines - Stay on the right side of accessibility laws and guidelines - Support wireless and PDA users without the hassle and expense of multiple versions - Improve user experience with faster load times and fewer compatibility headaches - Separate presentation from structure and behavior, facilitating advanced publishing workflows

JavaScript: The Good Parts by Douglas Crockford

Most programming languages contain good and bad parts, but JavaScript has more than its share of the bad, having been developed and released in a hurry before it could be refined. This authoritative book scrapes away these bad features to reveal a subset of JavaScript that's more reliable, readable, and maintainable than the language as a whole--a subset you can use to cre Most programming languages contain good and bad parts, but JavaScript has more than its share of the bad, having been developed and released in a hurry before it could be refined. This authoritative book scrapes away these bad features to reveal a subset of JavaScript that's more reliable, readable, and maintainable than the language as a whole--a subset you can use to create truly extensible and efficient code. Considered the JavaScript expert by many people in the development community, author Douglas Crockford identifies the abundance of good ideas that make JavaScript an outstanding object-oriented programming language-ideas such as functions, loose typing, dynamic objects, and an expressive object literal notation. Unfortunately, these good ideas are mixed in with bad and downright awful ideas, like a programming model based on global variables. When Java applets failed, JavaScript became the language of the Web by default, making its popularity almost completely independent of its qualities as a programming language. In JavaScript: The Good Parts, Crockford finally digs through the steaming pile of good intentions and blunders to give you a detailed look at all the genuinely elegant parts of JavaScript, including: Syntax Objects Functions Inheritance Arrays Regular expressions Methods Style Beautiful features The real beauty? As you move ahead with the subset of JavaScript that this book presents, you'll also sidestep the need to unlearn all the bad parts. Of course, if you want to find out more about the bad parts and how to use them badly, simply consult any other JavaScript book. With JavaScript: The Good Parts, you'll discover a beautiful, elegant, lightweight and highly expressive language that lets you create effective code, whether you're managing object libraries or just trying to get Ajax to run fast. If you develop sites or applications for the Web, this book is an absolute must.

Content Strategy for the Web by Kristina Halvorson

If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start? Without meaningful content, your website isn't worth much to your key audiences. But creati If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start? Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll: See content strategy (and its business value) explained in plain language Find out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delays Learn how to audit and analyze your content Make smarter, achievable decisions about which content to create and how Find out how to maintain consistent, accurate, compelling content over time Get solid, practical advice on staffing for content-related roles and responsibilities "

Mobile First by Luke Wroblewski

Our industry’s long wait for the complete, strategic guide to mobile web design is finally over. Former Yahoo! design architect and co-creator of Bagcheck Luke Wroblewski knows more about mobile experience than the rest of us, and packs all he knows into this entertaining, to-the-point guidebook. Its data-driven strategies and battle tested techniques will make you a maste Our industry’s long wait for the complete, strategic guide to mobile web design is finally over. Former Yahoo! design architect and co-creator of Bagcheck Luke Wroblewski knows more about mobile experience than the rest of us, and packs all he knows into this entertaining, to-the-point guidebook. Its data-driven strategies and battle tested techniques will make you a master of mobile—and improve your non-mobile design, too!

HTML and CSS: Design and Build Websites by Jon Duckett

Every day, more and more people want to learn some HTML and CSS. Joining the professional web designers and programmers are new audiences who need to know a little bit of code at work (update a content management system or e-commerce store) and those who want to make their personal blogs more attractive. Many books teaching HTML and CSS are dry and only written for those w Every day, more and more people want to learn some HTML and CSS. Joining the professional web designers and programmers are new audiences who need to know a little bit of code at work (update a content management system or e-commerce store) and those who want to make their personal blogs more attractive. Many books teaching HTML and CSS are dry and only written for those who want to become programmers, which is why this book takes an entirely new approach. • Introduces HTML and CSS in a way that makes them accessible to everyone—hobbyists, students, and professionals—and it’s full-color throughout • Utilizes information graphics and lifestyle photography to explain the topics in a simple way that is engaging • Boasts a unique structure that allows you to progress through the chapters from beginning to end or just dip into topics of particular interest at your leisure This educational book is one that you will enjoy picking up, reading, then referring back to. It will make you wish other technical topics were presented in such a simple, attractive and engaging way!

Getting Real: The Smarter, Faster, Easier Way to Build a Web Application by 37 Signals

Book report Getting Real is the business, design, programming, and marketing philosophies of 37signals — a developer of web-based software used by over 1 million people and businesses in 70 countries. Why is the book relevant? 37signals used the unconventional Getting Real process to launch five successful web-based applications (Basecamp, Campfire, Backpack, Writeboard, Ta-d Book report Getting Real is the business, design, programming, and marketing philosophies of 37signals — a developer of web-based software used by over 1 million people and businesses in 70 countries. Why is the book relevant? 37signals used the unconventional Getting Real process to launch five successful web-based applications (Basecamp, Campfire, Backpack, Writeboard, Ta-da List), and Ruby on Rails, an open-source web application framework, in just two years with no funding, no debt, and only 7 people. What's in it for me? Anyone working on a web app — including entrepreneurs, designers, programmers, executives, or marketers — will find value, fresh perspectives, and inspiration in this practical book. At under 200 pages it's quick reading too. Makes a great airplane book.

Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems by Steve Krug

It's been known for years that usability testing can dramatically improve products. But with a typical price tag of $5,000 to $10,000 for a usability consultant to conduct each round of tests, it rarely happens. In this how-to companion to Don't Make Me Think: A Common Sense Approach to Web Usability, Steve Krug spells out an approach to usability testing that anyone can e It's been known for years that usability testing can dramatically improve products. But with a typical price tag of $5,000 to $10,000 for a usability consultant to conduct each round of tests, it rarely happens. In this how-to companion to Don't Make Me Think: A Common Sense Approach to Web Usability, Steve Krug spells out an approach to usability testing that anyone can easily apply to their own web site, application, or other product. (As he said in Don't Make Me Think, "It's not rocket surgery".) In this new book, Steve explains how to: -Test any design, from a sketch on a napkin to a fully-functioning web site or application -Keep your focus on finding the most important problems (because no one has the time or resources to fix them all) -Fix the problems that you find, using his "The least you can do" approach By pairing the process of testing and fixing products down to its essentials (A morning a month, that's all we ask ), Rocket Surgery makes it realistic for teams to test early and often, catching problems while it's still easy to fix them. Rocket Surgery Made Easy adds demonstration videos to the proven mix of clear writing, before-and-after examples, witty illustrations, and practical advice that made Don't Make Me Think so popular.

Designing for Emotion by Aarron Walter

Make your users fall in love with your site via the precepts packed into this brief, charming book by MailChimp user experience design lead Aarron Walter. From classic psychology to case studies, highbrow concepts to common sense, Designing for Emotion demonstrates accessible strategies and memorable methods to help you make a human connection through design.

The Elements of Content Strategy by Erin Kissane

Content strategy is the web’s hottest new thing. But where did it come from? And why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy’s roots, and quickly and expertly demonstrates not only how it’s done, but how you can do it well. A compelling read for both experienced content strategists and those making the Content strategy is the web’s hottest new thing. But where did it come from? And why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy’s roots, and quickly and expertly demonstrates not only how it’s done, but how you can do it well. A compelling read for both experienced content strategists and those making the transition from other fields.

CSS: The Definitive Guide by Eric A. Meyer

CSS: The Definitive Guide, 3rd Edition, provides you with a comprehensive guide to CSS implementation, along with a thorough review of all aspects of CSS 2.1. Updated to cover Internet Explorer 7, Microsoft's vastly improved browser, this new edition includes content on positioning, lists and generated content, table layout, user interface, paged media, and more. Simply put CSS: The Definitive Guide, 3rd Edition, provides you with a comprehensive guide to CSS implementation, along with a thorough review of all aspects of CSS 2.1. Updated to cover Internet Explorer 7, Microsoft's vastly improved browser, this new edition includes content on positioning, lists and generated content, table layout, user interface, paged media, and more. Simply put, Cascading Style Sheets (CSS) is a way to separate a document's structure from its presentation. The benefits of this can be quite profound: CSS allows a much richer document appearance than HTML and also saves time -- you can create or change the appearance of an entire document in just one place; and its compact file size makes web pages load quickly. CSS: The Definitive Guide, 3rd Edition, provides you with a comprehensive guide to CSS implementation, along with a thorough review of all aspects of CSS 2.1. Updated to cover Internet Explorer 7, Microsoft's vastly improved browser, this new edition includes content on positioning, lists and generated content, table layout, user interface, paged media, and more. Author Eric Meyer tackles the subject with passion, exploring in detail each individual CSS property and how it interacts with other properties. You'll not only learn how to avoid common mistakes in interpretation, you also will benefit from the depth and breadth of his experience and his clear and honest style. This is the complete sourcebook on CSS. The 3rd edition contains: Updates to reflect changes in the latest draft version of CSS 2.1 Browser notes updated to reflect changes between IE6 and IE7 Advanced selectors supported in IE7 and other major browsers included A new round of technical edits by a fresh set of editors Clarifications and corrected errata, including updated URLs ofreferenced online resources

Web Form Design: Filling in the Blanks by Luke Wroblewski , Bob Baxley (Contributor) , Aaron Gustafson (Contributor) , Jared Spool (Contributor) , Caroline Jarrett (Contributor) , Peter Wallack (Contributor) ,

Forms make or break the most crucial online interactions: checkout (commerce), registration (community), data input (participation and sharing), and any task requiring information entry. In Web Form Design, Luke Wroblewski draws on original research, his considerable experience at Yahoo! and eBay, and the perspectives of many of the field's leading designers to show you ev Forms make or break the most crucial online interactions: checkout (commerce), registration (community), data input (participation and sharing), and any task requiring information entry. In Web Form Design, Luke Wroblewski draws on original research, his considerable experience at Yahoo! and eBay, and the perspectives of many of the field's leading designers to show you everything you need to know about designing effective and engaging Web forms.

Cryptonomicon by Neal Stephenson

Cryptonomicon zooms all over the world, careening conspiratorially back and forth between two time periods--World War II and the present. Our 1940s heroes are the brilliant mathematician Lawrence Waterhouse, crypt analyst extraordinaire, and gung-ho, morphine-addicted marine Bobby Shaftoe. They're part of Detachment 2702, an Allied group trying to break Axis communication Cryptonomicon zooms all over the world, careening conspiratorially back and forth between two time periods--World War II and the present. Our 1940s heroes are the brilliant mathematician Lawrence Waterhouse, crypt analyst extraordinaire, and gung-ho, morphine-addicted marine Bobby Shaftoe. They're part of Detachment 2702, an Allied group trying to break Axis communication codes while simultaneously preventing the enemy from figuring out that their codes have been broken. Their job boils down to layer upon layer of deception. Dr. Alan Turing is also a member of 2702, and he explains the unit's strange workings to Waterhouse. "When we want to sink a convoy, we send out an observation plane first... Of course, to observe is not its real duty--we already know exactly where the convoy is. Its real duty is to be observed... Then, when we come round and sink them, the Germans will not find it suspicious." All of this secrecy resonates in the present-day story line, in which the grandchildren of the WWII heroes--inimitable programming geek Randy Waterhouse and the lovely and powerful Amy Shaftoe--team up to help create an offshore data haven in Southeast Asia and maybe uncover some gold once destined for Nazi coffers. To top off the paranoiac tone of the book, the mysterious Enoch Root, key member of Detachment 2702 and the Societas Eruditorum, pops up with an unbreakable encryption scheme left over from WWII to befuddle the 1990s protagonists with conspiratorial ties.